Marketing

How to use text blast marketing

Use text blast marketing

After receiving criticism for its emissions, Starbucks launched the “Green Lid” campaign in 2018. Their coffee mugs had a shortcode and keyword that allowed customers to learn more about the campaign by joining their SMS list.

Similarly, Starbucks could employ SMS blast marketing to communicate their sustainable initiatives to thousands of people who opted in.

It isn’t the first time Starbucks has benefited from SMS blast marketing. And it’s far from the last.

Is mass texting for marketing so effective that the world’s largest coffeehouse business actively employs it? Absolutely! Please continue reading to learn how you may utilise it as well.

Why should I utilise text messages to market?

Whether your company is tiny or large, you want to stay in contact with your consumers and supporters. Text blasts are a simple method to keep in touch with your audience, even if they are far away. The following are some of the benefits of mass texting for marketing:

  • Text messages have a high open-rate.
  • For promotions, customers prefer SMS.
  • Text blasts allow you to contact a large number of people quickly.
  • They have a high deliverability rate.
  • You may enable your audience to respond via text.
  • Let’s take a closer look at each point.

Text messages have a high open-rate.

In 2019, the typical American spent 3 hours and 43 minutes daily on their phone, marking the first time mobile phones remained used more than television.

Is it surprising that almost all (98%) text messages remain open?

  • Emails have an open rate of 15 to 25%.
  • Facebook messages have an open rate of 80%.
  • For promotions, customers prefer SMS.

Regarding marketing and promotions, 54% of customers prefer text message updates. By employing mass texting for marketing, you pay attention to their preferences, boosting the likelihood that your text blasts will get the desired outcomes.

Reach a large number of individuals quickly.

Blast text messages, also known as mass texting, are a method of delivering a single text message to a large number of individuals simultaneously and with the press of a button. While messaging programmes such as iMessage, WhatsApp, Telegram, and Facebook Messenger allow you to send messages to numerous recipients at the same time, you remain frequently constrained by two factors:

  • You must create a group or “broadcast list” of targeted recipients.
  • You can only send messages to other app users.

Conclusion

It is the most convenient and effective form of marketing outreach. A targeted SMS text blast can significantly increase awareness, compel people to take action, and get your customers to write up that hard-earned review. Importantly, this form of marketing is open to businesses of all sizes.

Also read: Benefits of Automated Invoice Processing

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