Best Texting Apps For Your Small Business Messaging
If you have a small business and want to make sure your customers get your order validations, booking reminders, promotions, and the like, SMS marketing tools are one of the best ways to do it. SMS marketing apps can remain used to personally message your customers or send automated texts based on a calendar, marketing list, or another united app. Your customers can even text you right away.
I’ve been covering tech for 10 years and have been accountable for updating this list for the past four years. I’ve deeply investigated and tested more than 40 of the top SMS apps for small businesses in that time. This year, I also have an individual stake: we’re exploring adding SMS functionality at Snapsure, a photography alerts company I co-founded. So with that, here are my choices for the best SMS marketing tools.
Email is a terrible way to connect with your customers. Inboxes are overflowing, apps like Gmail automatically distinguish your messages into a file that’s never checked, and many people don’t open them anyway—no matter how vital they are. I can’t count the times I’ve missed important information about a booking or changed an order I’ve made because it was sent by email—especially over the last two years when all has been so unsettled.
Smartphone messaging apps are rapid, easy to use, and fit into day-to-day life, while email is, to be honest, usually awful. SMS or text mails, on the other hand, are opened up to 98 percent of the time, and often in the first few minutes after they’re received. They’re also a super suitable way for your customers to reply.
SMS marketing is a vast business worldwide, so there are loads of different SMS marketing platforms available. Most of them, however, aren’t suitable for small businesses. Many of these apps remain designed for initiative companies, political campaigns, and other groups looking to send thousands of SMS messages daily as part of a marketing campaign, rather than smaller businesses that want to keep a more personal relationship with their customers. Likewise, many “apps” are API services that designers can use to add SMS functionality to their projects, rather than a service you can sign up for and use straight away.
Research shows text marketing for small businesses outperforms other channels, including email marketing. That’s why we built our platform to be scalable and easy to use.
While small businesses often can implement the same quality management systems found in giant corporations, they may face different challenges. For instance, small companies tend to have fewer human resources and less up-front capital to dedicate to quality initiatives. However, upper management commitment and accessibility can be stronger in a smaller business, and internal communications can be more straightforward.
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